The brief
The city's tourism office wanted to introduce the Mamustíci, the city's hand-painted mammoth mascots. Instead of a classic video, the brief was to animate a few illustrations into a short vertical teaser with an opening title. Deadline: end of August, when the mascots went public.
What we did
We animated the illustrations with AI so they stay watercolour and hand-drawn. The mammoths hide in the bushes, float down the Elbe below Střekov castle, sit by a sign with hearts, and finally the whole family stands below Větruše. We made sure the original artwork never deformed in motion. The client picked one of two versions, and a closing title with www.usti.cz was added.
Outcome
The client approved the teaser on 27 August, ahead of the deadline. It is the third video for the Statutory City of Ústí nad Labem.