01 / Brief
The brief
Wild & Coco sell a fermented coconut drink with live probiotic cultures. The main benefit of the product is invisible. Nobody can film the bacteria inside the bottle.
02 / Approach
What we did
We built the video as one continuous flight. The product in a lab, a zoom into the bottle up to 1000x magnification, moving bacterial strains and a table of CFU counts. The bacteria motion was tuned to reference footage and notes from the client's scientific consultant. Six hours of net production time from the first concept frames to the final cut.
03 / Outcome
Outcome
The client ran the video on the screen at their booth at BIOFACH in Nuremberg, the world's leading organic food trade fair.